President John Mahama has reaffirmed his government’s commitment to empowering young Ghanaian entrepreneurs through the newly launched ‘Adwumawura’ initiative.
Speaking at the launch in Kumasi on April 28, Mahama said the programme will support youth-led businesses with training, funding, mentorship, and market access. “‘Adwumawura’ is more than a policy. It’s our belief in the potential of Ghana’s youth to transform the economy through innovation and hard work,” he said at the Prempeh Assembly Hall.
The programme, which translates from Akan as “the job owner,” aims to create at least 10,000 youth-owned businesses each year, reaching 40,000 in total over the next four years.
According to Mahama, the initiative will train aspiring and existing entrepreneurs in business development and management. “Many businesses fail because their owners lack the skills to manage them,” he said. “This programme will change that.”
Participants will also get access to capital. “Young people have brilliant ideas, but funding is always a challenge. ‘Adwumawura’ will bridge that gap,” Mahama noted.
In addition to funding, the programme will offer mentorship from experienced entrepreneurs. Mahama explained that successful youth-led businesses featured in a documentary would now guide new participants. “These mentors will support you so your business can grow too,” he said.
The initiative also includes technological support, equipment access, and market facilitation. Entrepreneurs will receive help acquiring tools they need and promoting their products to reach new markets.
Even after launching their businesses, participants won’t be left on their own. “Adwumawura will offer year-round business advisory services,” Mahama promised. “If challenges arise, you can return for support.”
He assured the youth that selection will be ongoing. “If your business isn’t chosen this year, it could be selected next year. Everyone will have a fair shot,” he said.
