The Senco Group has taken a bold and strategic decision to appoint Ghanaian music legend, Nana Ekua Amoah (Mzbel) as its Brand Ambassador and had the unveiling ceremony done on January 31, 2024 at West Legon.
The unveiling music icon was climaxed on February 14, 2024 at T-Havana Parks, Tema Community 9 with a musical concert dubbed “Lovers Night with MzbeL” where the sensational singer showered patrons with her love lyrics alongside other musicians including legendary KK Fosu and Kofi Nti.
This has set the stage for Senco’s 5years business journey with the signer.
Below is the full speech by Mr. Mawuli Korsi Senyo, Group CEO of Senco during the unveiling ceremony:
“Address by CEO, Senco Group of Companies on Unveiling of Senco Brand Ambassador. January 31, 2024.
I will like to welcome you all to today’s very important and historic but short ceremony.
The Senco Group is a Wholly owned Ghanaian holding company with interest in Real Estate development, construction, health, civil engineering, future, Mining, agriculture, ICT-ecommerce, fintech, property management, hospitality management, property investment and media.
Our member companies include Senco Global Developers, Senco Properties & Investment Ltd, Senco Engineering, Senco Furniture, Senco Resources, Senco Health Centre, AM Network, Senyo Global Solutions and Senco Farms.
Today, Senco, as a growing strong brand has taken a decision to appoint and unveil a brand ambassador.
Senco as a growing global brand, we are very key and mindful of who we appoint to represent and project our brand to reach the global level we want.
On that basis upon careful assessment of various personalities in the country, we have for now settled on one personality who we think, believe and know has all it takes to partner in growing our brand.
This personality we have settled on is no mean personality but a giant in all aspects of her professional career.
She is an entrepreneur who understands how to start and build business. She is a musician who can sing for your even troubled soul to be revived. She is a journalist who can tell her own stories even if no one else is ready to. She is a trained bilingual. She is a video editor, TV and radio presenter.
Above all, She is a star that shines from the sky to illustrate the darkest part of our world….
I present to you Nana Ekua Amoah, aka Mzbel.
You will now understand why we choose her. She is a true reflection of a strong personality and a strong brand.
Mzbel, we wish to thank you in advance for accepting to represent the Senco brand.
We appeal to you to take this brand as one of your smart, intelligent and resourceful children. Please nurture and
mother this brand like you do to your children.
See photos of the Unveiling Ceremony CLICK HERE
Thank you!”
End
……
Marketing & Communication Department
Senco Group of Companies
Westlands, Accra-Ghana
www.sencogroups.com
